AVOCAD continues its Christmas tradition – instead of business gifts for customers, it supports SOS Children's Villages Lithuania
The biggest changes often start with a small push. Sometimes it's the belief that you can do it. This first push may be a conversation with a psychologist who helps you understand your feelings. Sometimes it's a cozy family dinner where you feel safe and cared for for the first time. And sometimes it can be a club where you finally discover yourself: music, sports, creativity. Such things, which may seem small at first glance, can become a cornerstone of change in the life of a child or teenager from a difficult environment.
AVOCAD believes that every person, even if they are just starting to climb the ladder today, deserves support and a chance. That is why we choose to support not only those who have already reached the top, but also those who are still climbing—children and teenagers who most need to believe that they can do it," says Egidijus Langys, managing partner of the AVOCAD law firm.
According to him, this initiative has already become a beautiful Christmas tradition. "For many years, we have been allocating funds intended for business gifts to support those who need it most today. Every year, we see that this idea inspires other businesses to do the same. Sharing light is the best gift we can give," says the lawyer.
This year's gift budget is allocated to SOS Children's Villages Lithuania's "Gerumo krautuvėlė" (Kindness Store) – an initiative that allows everyone to contribute to the well-being of children and adolescents by giving them not a gift, but an opportunity.
According to Rasa Zaidovaitė, program manager at SOS Children's Villages Lithuania, every year this initiative gives teenagers the opportunity to attend clubs of their choice, receive psychological help, or experience their first lessons in independence. "Even insignificant support becomes a springboard that leads to big changes," says the representative.
Rasa Zaidovaitė cites the story of a girl named Ilona as an example. "She came to the day center when she was ten—calm, but full of anxiety. Having grown up in a violent environment, she had nothing she could call security. The day center became her haven—a place where she could bathe without fear for the first time, ask for help, and hear that she was worth more. Today, Ilona is 20, working and living independently. As she herself says, the opportunity to escape was her second birth," says the program manager of SOS Children's Villages Lithuania.
Another story is that of Jonas. "When he first appeared at the window of our center, he was six years old. He knocked on the glass and looked inside—curious, but quiet. His father had died, and his mother was raising three children on her own. They lacked everything—food, warmth, attention. Today, Jonas is fourteen. He attends clubs, works hard at school, and looks forward to Fridays, when he can choose a gift for his family at the children's day center "store" for doing good deeds. He says that this is his home. Here, people listen to him and believe in him. That belief is the essence of our mission," says Rasa.
According to her, it is precisely such stories that remind us why support is more than just financial assistance. It becomes an opportunity—a new starting point from which a life without fear begins.
The AVOCAD professional association of lawyers invites other businesses and individuals to join this initiative and visit the Kindness Store and together give someone a chance for a new start in life.
The AVOCAD law firm not only provides a wide range of legal services to businesses, but also actively supports social initiatives that promote education, the inclusion of children and young people, and conscious business responsibility.
We are attaching a video clip of this social campaign.
Social initiatives – video.